Original episode published by Twinning Strategy on December 5, 2025
On this episode of the Twinning Strategy podcast, hosts Jeff Siegel, Eric Seigel, and Elena Putilina sit down with PharmStars’ CEO and founder Naomi Fried. Naomi discusses the challenges that digital health startups face when partnering with pharmaceutical companies, highlighting the "pharma-startup gap" resulting from differences in culture, communication, and business processes. She also explains how PharmStars helps bridge this divide and prepare startups to better engage with pharma organizations and accelerate digital innovation across the industry.
You can watch this episode here.
Published
July 10, 2026



